Gorilla media dating
Levinson suggests that campaigns need to be shocking, unique, outrageous and clever. Small businesses started changing their ways of thinking and approached marketing in a brand new way.
In January 2010, The Coca-Cola Company created the “Happiness Machine” video with the help of interactive marketing agency, Definition 6.
What we consider traditional advertising and marketing slowly developed over the centuries but never really boomed until the early 1900s.
It was at this time that the main goal of advertisements were to educate the consumer on the product or service rather than to entertain and engage them.
In some instances, their guerrilla stunts can flop and ultimately become a PR nightmare.
Smaller businesses don’t run as much risk as most people will just write it off as another failed stunt.